Today’s consumers and businesses want to personalize their mobile services and their interactions with service providers. They want to receive and pay for mobile applications according to their personal preferences, share services with their social networks, and access the same service on multiple devices and networks — all while services and networks keep track of their identities.

Service providers face several challenges in delivering personalized services. They need to know the subscriber’s location, their usage patterns, the devices being used, the services being accessed, who the person is in different roles and contexts, and what quality of service levels will be needed at what time of day. And they need to scale these services to millions of subscribers and manage the associated growth in mobile data transactions on their networks.

Bridgewater Systems enables service providers to personalize, manage, and deliver applications such as mobile commerce, mobile video, and social networking to over 150 million subscribers globally. Our mobile personalization portfolio (subscriber data management, policy control, service control) provides a real-time, unified view of the subscriber including service entitlements, devices and networks being used, billing profiles, and preferences based on location or time of day. This allows service providers to launch and monetize new services faster by personalizing the subscriber’s mobile experience and adopting new service models.

Our comprehensive portfolio includes solutions that enable service personalization, service model innovation, open access and applications, data growth management, and service infrastructure transformation.

Discover why our innovative, best-of-breed approach is helping more than 140 of the world’s innovative service providers realize greater returns and customer loyalty every day.

Resources
Bridgewater Marketing Annual Report
Bridgewater Systems Corporate Brochure